Ty Rickstrew

Behind the Scenes: How We Helped Alternative Pest Management Rank and Grow in Wichita

Content

At Wild Wolf Digital Marketing, we love helping Wichita businesses grow online. One of our standout clients, Alternative Pest Management, came to us needing better visibility in the Wichita metro area. Their business was strong offline, but potential customers searching online were often going to competitors. Our goal: get them ranking locally on Google and driving consistent leads.

‍

Step 1: Website Optimization

Before we could rank Alternative Pest Management for competitive local keywords, we focused on their website:

We started with a brand new build! We went from an outdated four page website to launching with a 15 page SEO primed website.
Updated meta titles, descriptions, and headers for relevant local keywords like “Wichita pest control” and “Derby KS termite treatment.”
Added clear call-to-actions on every page to capture leads immediately.

Step 2: Local SEO Implementation

Ranking locally in Wichita meant optimizing every aspect of their presence:

Claimed and optimized their Google Business Profile, including services, photos, and operating hours.
Targeted Wichita-specific keywords throughout the website and blog content.
Ensured accurate citations on local directories to build trust with Google.

Step 3: Content Strategy

We built a content plan designed to attract both search engines and local customers:

Published blogs answering common pest questions for Wichita homeowners:
- “How to Protect Your Wichita Home from Termites”
- “5 Signs You Need a Pest Control Professional in Derby”
Highlighted Alternative Pest Management’s eco-friendly approach to pest control, which resonates with local audiences.

Step 4: Social Media & Online Engagement Plan Moving Forward

Leveraged Wild Wolf Digital Marketing to manage social media channels.
Shared blog content, customer success stories, and local updates to build engagement and brand authority.
Monitored reviews and encouraged happy clients to leave testimonials on Google, increasing credibility.

Step 5: Traditional Marketing Integration

While we focused on digital growth, Alternative Pest Management also has iconic branded trucks visible across Wichita. This traditional marketing reinforced their online presence, making the brand familiar to residents both online and in real life. The combination of digital and traditional marketing created a powerful, consistent local presence.

Results

Google Rankings: Achieved top 3 positions for key local search terms at LAUNCH.
Visibility: Stronger brand recognition across the Wichita metro area, amplified by both digital campaigns and truck branding.

Alternative Pest Management’s success shows the power of a well-rounded local marketing strategy. By combining website optimization, local SEO, content, social media, and traditional marketing, we were able to help them dominate their local market.

If you’re a Wichita business looking to rank higher on Google and attract more customers, Wild Wolf Digital Marketing can build a strategy tailored specifically to your market — just like we did for Alternative Pest Management.

‍